Performance-first.
Core Web Vitals baked in — from LCP to CLS to INP. As a senior web developer, I use fewer plugins, cleaner code, and smarter assets, so you get faster loads, happier users, and better conversions.
I design and hand-code bespoke WordPress and Webflow websites for agencies and SMEs, built here in New Zealand with 25+ years of real-world experience in web development and infrastructure. You work directly with a senior developer, and when needed I bring in a small team of trusted specialists – so you get big-agency quality without the big-agency overhead.
I build bespoke, high-performance websites for SMEs, agencies, and organisations that need something fast, scalable, and built properly from day one. Every site is open-source and custom-coded — no bloated themes or restrictive templates — giving you a future-proof foundation that grows with your business..
My work sits at the intersection of design, code, and strategy. Clean, logical markup and modern CSS ensure sites load quickly, feel effortless to use, and are ready for whatever comes next — from search engines to AI-driven discovery.
I invest time upfront to understand your goals, customers, and constraints before recommending any solution. That way, what gets built is genuinely fit for purpose. When needed, I collaborate with a small network of trusted specialists to deliver more complex work without unnecessary overhead.
Based in Hastings, Hawke’s Bay, I work with clients across Aotearoa and internationally — bringing enterprise-level thinking to businesses of all sizes.

We make sure everyone, including people living with disabilities, can use your website, understand its content, and access its functionality.
We make sure all your platforms and networks talk to each other, giving you the information you need to run the business, not chase it.
Let’s connectWe build websites that search engines can understand from day one — using clean markup, clear content hierarchy, and performance-first principles. The result is a site that’s easier to rank, easier to grow, and far more resilient to algorithm changes.
Performance tuning audits, Core Web Vitals fixes, image/asset optimisation.
Custom WordPress builds from the ground up, lean themes, tidy repos, documented handover.
AI-ready by design structured content for SEO and AEO (Answer Engine Optimisation) so search engines and AI assistants can understand and surface your content.
Agentic AI & automation smart agents that connect your website with your CRM/knowledge base to handle FAQs and support.
Custom plugins & integrations if it doesn’t exist, I’ll build it; if it exists, I’ll integrate it cleanly (APIs, CRMs, payment, data sync).
Intranets & internal systems secure WordPress sites for document sharing and team workflows.
Ongoing care updates, backups, monitoring, and fast diagnosis when something goes wrong.
Accessibility we make sure everyone including people living with disabilities, can use your website, understand it’s content and access its functionality.
Because what’s under the hood of your website determines how far your business can go.
Core Web Vitals baked in — from LCP to CLS to INP. As a senior web developer, I use fewer plugins, cleaner code, and smarter assets, so you get faster loads, happier users, and better conversions.
A clean custom WordPress theme you can actually live with. Structured, maintainable, and built so you can update content without breaking layout, performance, or your will to live.
100% custom web development — your site does exactly what you need and nothing you don’t. No bloated themes, no mystery settings, no “that’s just how the template works” excuses.
You talk directly to the developer — by phone or email — no timewasting ticket queues, no endless escalation, and no unhelpful bots. Just straight answers from someone who actually builds the thing.
Many Hats (Brand & Design), Sets the visual identity and UX so your website looks as good as it performs.
Learn MoreNeat Trick Productions, (Content, Video, Imagery) Shapes the story with words, photography, and film that bring your brand to life.
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Trusted NZ-based Hosting Partner, Fast, reliable, and local. You own your hosting and domain; you can contact support in your time zone.
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Have a brief, a design, or a problem to solve? We’ll reply with next steps, a practical timeline, and a sensible budget.
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