What we do
We build bespoke, high-performance websites for SMEs, agencies, and organisations that need something fast, scalable, and built properly from day one. Every site is open-source and custom-coded — no bloated themes or restrictive templates — giving you a future-proof foundation that grows with your business.
From specialist SMEs to larger organisations, we deliver exactly what your business needs. Clean, fast, logical code and smart UX mean your design loads quickly, feels effortless to use, and is ready for whatever comes next — from search engines to AI-driven discovery.
We invest time upfront to understand your goals, customers, and constraints before recommending any solution. That way, what we build is genuinely fit for purpose. We value long-term, collaborative relationships and stay available to brainstorm developments, solve problems, and offer expert advice whenever you need it.
Based in Hastings, Hawke’s Bay, we work with clients across Aotearoa and beyond — bringing enterprise-level thinking to businesses of all sizes.
Expertise
We make sure everyone including people living with disabilities, can use your website, understand its content and access its functionality.
We make sure all your platforms and networks talk to each other, giving you the information you need to run the business, not chase it.
Let's connectAccessibility
Accessibility we make sure everyone including people living with disabilities, can use your website, understand it’s content and access its functionality.
Ongoing care
Ongoing care updates, backups, monitoring, and fast diagnosis when something goes wrong.
Intranets & internal systems
Intranets & internal systems secure WordPress sites for document sharing and team workflows.
Custom plugins & integrations
Custom plugins & integrations if it doesn’t exist, I’ll build it; if it exists, I’ll integrate it cleanly (APIs, CRMs, payment, data sync).
Agentic AI & automation
Agentic AI & automation smart agents that connect your website with your CRM/knowledge base to handle FAQs and support.
AI-ready by design
AI-ready by design structured content for SEO and AEO (Answer Engine Optimisation) so search engines and AI assistants can understand and surface your content.
Custom WordPress builds
Custom WordPress builds from the ground up, lean themes, tidy repos, documented handover.
Performance tuning
Performance tuning audits, Core Web Vitals fixes, image/asset optimisation.
Why it matters
Because what’s under the hood of your website determines how far your business can go.
Performance-first.
Core Web Vitals baked in — from LCP to CLS to INP. As a senior web developer, I use fewer plugins, cleaner code, and smarter assets, so you get faster loads, happier users, and better conversions.
Pragmatic WordPress Development
A clean custom WordPress theme you can actually live with. Structured, maintainable, and built so you can update content without breaking layout, performance, or your will to live.No templates. No compromises.
100% custom web development — your site does exactly what you need and nothing you don’t. No bloated themes, no mystery settings, no “that’s just how the template works” excuses.Direct access.
You talk directly to the developer — by phone or email — no timewasting ticket queues, no endless escalation, and no unhelpful bots. Just straight answers from someone who actually builds the thing.
Partners who round out the team
Kiwidata
Neat Trick Productions
