Most projects start with a short discovery chat so I can understand your business, your audience, and what “good” looks like for you.

From there, I’ll usually suggest:

1. A structured discovery or audit – to review your current site, content, and tech stack.
2. A proposed approach and estimate – including scope, assumptions, and what’s in/out.
3. A simple agreement and timeline – so everyone knows who’s doing what and when.

For agencies, I’m happy to work white-label and join your existing process, as long as we’re clear on responsibilities and communication channels.