Performance-first web development for teams who want it built right
What I do
I help businesses and agencies ship websites that actually work. That means hand-coded WordPress builds (no templates), thoughtful redesigns, performance tuning, and calm, experienced support when things break.
For agencies, I’m the out-of-the-template development partner you can rely on. For larger organisations, I deliver secure intranets, custom plugins, and tailored integrations. For SMEs, I build fast, durable sites that are easy to manage and grow.
You get direct access, right-sized solutions, and full ownership of your code, content, hosting, and domain — no lock-in, no black boxes.
Who I help
Small and growing New Zealand businesses that need a modern, mobile-ready website — fast, reliable, and simple to manage without technical debt.
Agencies working white-label who want a dependable development partner for out-of-the-template builds, clean implementation, and pixel-accurate delivery.
Larger organisations that require robust, secure solutions such as intranets, custom integrations, or proprietary plugins built to scale.
How I work
Define the why. We start by clarifying what the website needs to achieve — for your business, your users, and your longer-term goals.
Scope and plan. Clear deliverables, realistic timelines, and transparent costs are agreed upfront, so there are no surprises later.
Build. Code-first, performance-first development with accessibility and maintainability baked in from day one.
Review. Everything is tested on staging and refined collaboratively before anything goes live.
Launch and handover. Documentation, training, and ongoing support ensure you’re never left guessing once the site is live.
Plain-English commitments
Built to work, not just to launch. Performance, reliability, and usability are non-negotiable before anything is signed off.
Direct access. You deal with me directly — call or email, no ticket queues or bots.
Right-sized solutions. The smallest build that meets your goals, with a clear path to scale when you need it.
Transparent delivery. Clear scope, realistic timelines, and tidy handovers you can rely on.
Ownership. You control your code, content, hosting, and domain. No lock-in.
Quality assurance. Work is tested at each stage, not just at the end.
Not the right fit
I’m probably not the best fit if you’re looking for the cheapest option, a rushed turnaround, or a theme-based build with minimal involvement.
My work is best suited to teams that value clean foundations, long-term maintainability, and working directly with an experienced developer.
If that sounds like you, we’ll work well together. If not, I’m always happy to recommend alternatives.
Starting a project
Most projects begin with a short, practical conversation. We’ll talk through what you’re trying to achieve, what’s working, what isn’t, and whether I’m the right person to help.
If it looks like a good fit, I’ll outline a recommended approach, scope, and next steps. If not, I’ll say so and point you in the right direction.
No obligation. No hard sell. Just a clear, honest discussion.
Expertise
We make sure everyone, including people living with disabilities, can use your website, understand its content, and access its functionality.
We make sure all your platforms and networks talk to each other, giving you the information you need to run the business, not chase it.
We build websites that search engines can understand from day one — using clean markup, clear content hierarchy, and performance-first principles. The result is a site that’s easier to rank, easier to grow, and far more resilient to algorithm changes.
AI-ready by design structured content for SEO and AEO (Answer Engine Optimisation) so search engines and AI assistants can understand and surface your content.
Accessibility we make sure everyone including people living with disabilities, can use your website, understand it’s content and access its functionality.
