Creating Bespoke, performance-first websites that just work.

A senior web designer in New Zealand crafting high-performance, future proof custom websites for SMEs and agencies, hand-coded from scratch. With 25+years of extensive front-end development, our team deliver uniquely designed websites with no templates and no limitations.
Just beautifully designed, innovative, accessible sites that work for you and your business.
web designer working on custom website build

Your Web Designer for Fast, Future-Proof Websites and experience you can count on

Our expert knowledge and experience give us the ability to build fast and reliable WordPress sites, blending clean code with smart automation. From agentic AI and bespoke plugins to API integrations, we make your website, CRM, and other systems talk to each other, so data flows between platforms and teams without friction. Need an intranet for internal docs and workflows? We build those too.
Learn why clients choose us

Fix what's broken. Build what's next

We work with SMEs, enterprises, and agencies to build bespoke WordPress websites, not theme clones, from the ground up. Need per formance tuning and maintenance?
We’ll optimise your site for quick loads and clear UX journeys. Site broken or unstable? We’ll diagnose and fix it properly.
Strategy, build, optimisation, and suppor t, we offer the complete development stack.
Find the right solution for you
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Ideas to launches: showcases that deliver

Our projects focussed on frontend solutions that reflect each brand’s ethos, blending technical skill with creative intent to craft user experiences that engage and perform. See how we collaborated with agencies and businesses to turn visions and ideas into fast, functional and thoughtfully designed sites.

Hastings Tennis Club

A modern, dynamic website for a local tennis club—highlighting memberships, facilities, and events to engage players across Hastings and Hawke’s Bay.

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Hastings Tennis Club Website

AI-Driven Web Design

A modern, high-performance website showcasing AI-enhanced web design solutions with clean structure, crisp visuals, and a refined professional tone.

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AI Website design studio

Expertise

We make sure everyone including people living with disabilities, can use your website, understand its content and access its functionality.

We make sure all your platforms and networks talk to each other, giving you the information you need to run the business, not chase it.

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Accessibility we make sure everyone including people living with disabilities, can use your website, understand it’s content and access its functionality.

Accessibility isn’t a checkbox — it’s good design and good business. I improve readability, structure, navigation, and contrast, ensuring your site works for everyone, including keyboard users and assistive technology. From headings and landmarks to ARIA attributes and interaction patterns, the result is a more inclusive experience and a stronger foundation for SEO, usability, and long-term compliance.

Ongoing care updates, backups, monitoring, and fast diagnosis when something goes wrong.

Websites aren’t fire-and-forget assets — they require updates, security checks, and periodic refinement. My ongoing care plans keep your site healthy through managed updates, backups, monitoring, and small enhancements. You get a stable, secure, continuously improving website without the stress of unexpected issues or technical overhead.

Intranets & internal systems secure WordPress sites for document sharing and team workflows.

Internal systems need to be clear, reliable, and secure — not cobbled together from generic interfaces. I build tailored intranets and internal tools that streamline processes, centralise information, and improve team workflows. Whether it’s permissions management, custom dashboards, content workflows, or private documentation portals, the focus is on simplicity, usability, and long-term maintainability.

Custom plugins & integrations if it doesn’t exist, I’ll build it; if it exists, I’ll integrate it cleanly (APIs, CRMs, payment, data sync).

When your business needs fall outside what plugins can reliably offer, a custom-built solution ensures performance, clarity, and future-proofing. I develop lightweight plugins, tailored admin interfaces, and integrations with third-party services or APIs — all written with clean, maintainable code. This avoids plugin bloat, reduces risk, and ensures your site behaves exactly the way you need it to.

Agentic AI & automation smart agents that connect your website with your CRM/knowledge base to handle FAQs and support.

Agentic automation connects your website, CRM, internal tools, and external services into workflows that reduce manual effort and eliminate repetitive tasks. From content automation to lead processing, data enrichment, notifications, and personalised user experiences, I build AI-driven systems that behave like reliable digital assistants. The focus is on real efficiency gains — not gimmicks.

AI-ready by design structured content for SEO and AEO (Answer Engine Optimisation) so search engines and AI assistants can understand and surface your content.

AI-ready websites are built with structured content, semantic markup, and clear information architecture — the very elements modern AI models rely on for accurate interpretation. I prepare your site for an AI-driven search landscape by ensuring clean schema, consistent taxonomy, predictable layouts, and a content structure that can be indexed, interpreted, and repurposed by future automation and LLM ecosystems.

Custom WordPress builds from the ground up, lean themes, tidy repos, documented handover.

A bespoke WordPress build gives you full control over structure, speed, and scalability — without the bloat, conflicts, or design limitations of off-the-shelf themes. Every site is crafted with semantic HTML, clean CSS, and a minimal plugin footprint to ensure long-term maintainability. For agencies, this means predictable handovers and a stable foundation; for businesses, it means a site that loads fast, ranks well, and is easy to evolve as your needs grow.

Performance tuning audits, Core Web Vitals fixes, image/asset optimisation.

Slow sites lose visitors and revenue long before analytics can tell you why. Through server optimisation, asset reduction, efficient caching, and front-end refinement, I diagnose the bottlenecks and deliver measurable speed improvements. Whether it’s CLS issues, oversized images, render-blocking scripts, or heavy builder output, the goal is the same: a lean, responsive, high-performing site that feels instant on every device.

No tickets, no bots, just real people available to help:

Have a brief, a design, or a problem to solve? Call direct, or email, no tickets, no bots. We’re on hand to answer any queries, concerns or organise a time to meet up and discuss your next project.
Let's make a plan

Let’s build something solid

Have a brief, a design, or a problem to solve? I’ll reply with next steps, a practical timeline, and a sensible budget.
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