Hastings Insurance

Overview
Hastings Insurance needed a digital presence that built confidence from the first interaction. Their old site lacked structure, didn’t communicate their value clearly, and wasn’t performing well for local search. The goal was simple: create a trustworthy, family-focused website that made it easy for people in Hawke’s Bay to understand their options and book a consultation.

What we did
We developed a fresh layout designed around clarity, warmth, and accessibility. Large, human-centred imagery helps build trust, while simple content blocks guide visitors through key services and next steps. The entire site is structured for strong local SEO performance, optimised Core Web Vitals, and a smooth mobile experience—critical for younger families browsing on the go.

On the backend, we set up a flexible, ACF-driven editing system so the advisor can update services, FAQs, and promotions without breaking layout consistency.

Key improvements

• Trust-building hero section tailored for local families in Hastings and Napier

• Cleaner service descriptions with clearer pathways to enquiry

• Fully responsive layout with optimised images for faster load times

• Stronger local SEO through structured content and metadata

• Easy CMS editing with custom fields and reusable modules

• Accessibility improvements for better readability and compliance

Outcome
The new website positions Hastings Insurance as a reliable, community-focused advisor. The updated structure has improved engagement, increased enquiries, and given the client a solid digital foundation for long-term growth in the Hawke’s Bay region.