Helena Beauty

A refined, performance-focused rebuild for a modern beauty brand — combining clean design, fast load times, and a content structure ready for future growth.

Showcase website for Helena Beauty

Project overview

Overview
Helena Beauty needed a website that reflected the elegance and care behind their skincare range. Their original site struggled with slow performance, limited layout flexibility, and inconsistent brand presentation. Our goal was to deliver a modern, fast, and scalable platform that felt as luxurious as the products themselves.

What we did
We rebuilt the site from the ground up using a lean WordPress stack, focusing on clean semantic markup, fluid typography, and mobile-first layout design. The new structure supports clearer storytelling, improved SEO, and a smoother customer journey from discovery to purchase.

Key improvements

  • Reimagined home page with a soft, welcoming aesthetic

  • Faster load times thanks to optimised assets and a lightweight theme

  • Simplified content editing via carefully structured ACF fields

  • More accessible layout with improved readability and contrast

  • Foundation laid for future e-commerce functionality

Outcome
The new Helena Beauty website feels elegant and effortless — true to the brand. Performance now exceeds Core Web Vitals targets, and the cleaner structure supports both ongoing content updates and future growth.