Overview
Heretaunga Electrical needed a website that clearly communicated their expertise while making it easy for customers to request help—especially for urgent callouts. Their previous site lacked structure, looked dated, and wasn’t converting well. Our aim was to create a strong, trustworthy online presence that matched the reliability of their service.
What we did
We built a clean, modern layout centred around easy access to contact options and quick-service information. A prominent call-to-action allows visitors to request quotes or book a service instantly, while clear service categories help customers identify the right solution.
The site is optimised for speed, mobile usability, and accessibility—essential for trades customers who are often browsing quickly on their phones. We also created a structured content system using ACF, making it simple for the electrician to update services, pricing notes, and emergency information.
Key improvements
Strong hero section highlighting reliability, emergency availability, and contact options
Prominent “Book a Service” and “Request a Free Quote” CTAs for higher conversions
Cleaner service descriptions with quick-read benefits
Improved SEO for local search terms in Hastings and Hawke’s Bay
Fast-loading, mobile-first template for on-the-go users
Simplified backend with structured ACF fields for easy updates
Outcome
The new Heretaunga Electrical website feels professional and dependable—just like the service they provide. Clear messaging and improved user flows have helped increase enquiries, while the technical improvements ensure the site performs perfectly on mobile devices where most customers first make contact.
